When people are asked to write down their goals, they either write down a whole bunch of them or they need quite some time to think of even one. Rarely people write down two or three goals off the top of their head.
It turns out that keeping goals in our head leaves us with too many vague notions. We haven’t given them much thought, and rather just do the work that’s in front of us. Taking a moment to put goals on paper makes you choose the most important thing you need to work on.
Creating an actual phrase for your goal will make you and your team think about the wording. It makes you consider what the goal means to you. By clarifying what it means to you, you increase your team’s emotional attachment towards the goal and that increases commitment.
The OKR method is a way to set goals. It’s popular because it’s simple, yet powerful when everybody in an organization or team uses it.